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Ethics in Public Relations

Ethics in Public Relations

Ethics in Public Relations

作    者
Parsons, Patricia J.;  
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所属分类
Business & Economics  > Business Ethics
Business & Economics  > Public Relations
出版社
Kogan Page Ltd
ISBN-13
9780749453329
ISBN-10
074945332X
出版日期
2008-12
页数
179
单位
尺寸
22.86 * 1.27 * 15.24
装帧
Paperback
版本
Subsequent Edition

Product Description

Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field.  This updated edition of Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions and outlines the important ethical concerns in public relations and corporate communications.
 
Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners.  It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior.  This new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations.

About the Author

Patricia J. Parsons is Associate Professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia.  She also provides consulting services in healthcare communication and PR though her consulting firm Biomedical Communications Inc.

Review

"[S]hould be a required textbook for any student or practitioner of public relations.... Highly recommended." -- Choice