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Managing Product And Service Development

Managing Product And Service Development

Managing Product And Service Development

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所属分类
Business & Economics  > Marketing > General Marketing
Business & Economics  > Operations Research
出版社
McGraw-Hill College
ISBN-13
9780073023014
ISBN-10
0073023019
出版日期
2006-01
页数
592
单位
尺寸
23.5 * 2.54 * 19.05
装帧
Hardcover
版本

Product Description

This text offers a new option for instructors interested in emphasizing a balance between products and services.
Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

About the Author

Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.